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Sherry Truhlar, CAI, BAS is President of Red Apple Auctions, a boutique benefit auction firm focused on nonprofit galas. Since leaving her corporate marketing job, she’s worked as a spirited auctioneer onstage and a trusted resource offstage for anyone seeking to improve the profitability of a fundraising gala. Though her public work has taken her to nearly every state and placed her alongside A-list celebrities, most days she is educating gala planners via her Benefit Auction Ideas series. She’s spoken at many AFP regional conferences and been covered in The NonProfit Times, Florida’s Sun Sentinel, Town & Country Magazine, The Washington Post Magazine, The Martha’s Vineyard Times, and dozens of other resources. She traded her small town Kansas roots for city life and loves living in the Washington, D.C. area.
